Tooheys

Bang for your Buck!

Challenge

Tooheys was looking for an exciting and engaging way to increase sales of their Extra Dry range in retailers.

Solution

Customers who purchased any Tooheys Extra Dry 24 or 30 pack (tinnies or stubbies) at a participating venue during the promotional period, received a scratch and win card with their purchase. Each scratch card contained a winning value which was issued to the recipient in the form of a virtual visa card. Winnings ranged from $5 - $45.

Results

Overall, the promotion was successful in achieving campaign objectives with the client experiencing increased sales and audience participation.

Goals

  • Acquisition
  • Drive Sales
  • Engagement

Mechanics

  • Scratch cards
  • Game Of Chance