The SMH

iTune Gift Voucher Offer

Challenge

Provide a highly valued and cutting edge incentive to encourage existing subscribers to renew their subscriptions.

Solution

Customers who renewed their subscription received a virtual $30 iTunes card which could be used for any iTunes products. Subscription renewals were significantly higher than expected, resulting in what was originally a stand alone promotion being extended to an ongoing offer.

Goals

  • Retention
  • Drive Sales

Mechanics

  • Gift With Purchase
  • Surprise & Delight