To provide an appealing offer that could change one of their PETstock Family Value Membership holder’s life, drive sales and capture consumer data.
PETstock members that purchased a participating product during the promotional period and scanned their PETstock Family Values Member card received an entry in the draw. One lucky winner was drawn to spin the Wheel of PAWtune for the chance to win $100,000 or $20,000 for participating.
Firstly what a result! The lucky participant took home the top prize of $100k after her lucky big spin. Overall the campaign increased membership numbers significantly and positive word of mouth.