JB HI-FI

Upsize movie offer

Challenge

To drive sales, stand out in a cluttered competitive market and provide a reward that’s attractive to a diverse target market.

Solution

Village Roadshow knew they needed something special to stand out in the competitive market space and provide a reward JB Hi-Fi customers would desire. Let’s face it movie tickets never disappoint , they can reach all types of demographics and easy to use.
Edge helped facilitate the promotion by creating and managing JB Hi-Fis website, provided rewards seamlessly and at a competitive price as well as managed customer service.

Results

This promotion exceeded all targets from sales, positive brand awareness and helped JB Hi-Fi promote a memorable promotion nationally.

Goals

  • Acquisition
  • Drive Sales