Heineken was looking to leverage their already well established relationship with the highly successful Bond franchise whilst increasing sales of their product.
Edge provided a bonus movie ticket to consumers who purchased any participating Heineken product. Consumers were directed to a fully customised claim site where they provided their unique code found inside the packaging. Once the appropriate cinema was selected and the claim was validated, recipients received a movie ticket to Bond – SPECTRE 007.
Edge ensured Heineken experienced a stress free promotion, providing redemption insurance for all units in market. This ensured that this strong offer could be in market for consumers with no risk Lion.