Coles

Unreal Movie Deal

Challenge

Offer consumer rewards to drive sales during the lead up to Christmas and create a point of difference from major competitors.

Solution

Two week national promotion across 741 Coles stores nationally. Consumers who purchased any two of the specified “Promotional Products” in a single transaction received a movie voucher. Edge provided Coles with a branded digital back & front end solution with seamless delivery of digital rewards and national exposure for cinema brands which drove incremental cinema attendance / movie ticket sales.

Exposure

Above the line support: $1 MILLION spend including national press & TVC campaigns. Additional coverage: National POS, social media, flybuys database.

Goals

  • Acquisition
  • Drive Sales
  • Engagement

Mechanics

  • Gift With Purchase