Cadbury

Bonus movie ticket

Challenge

Drive sales of Cadbury Favourites and provide a reward that appeals to a wide demographic in Australia and New Zealand.

Solution

Working hand in hand with Immediate, we helped facilitate Cadburys Favourite bonus movie promotion.

An end to end solution, we built their fully customised website, managed claims, validation, fulfilment and utilised Edge ground breaking AutoCHECK - automatic receipt processing technology, to validate claims and provide an enhanced user engagement experience for their customers whilst gaining a deep data set of consumer behaviour insights for their business.

Results

The promotion has generated ‘feel good’ brand association, receiving strong traction in market and positive feedback from their customers.

Goals

  • Acquisition
  • Drive Sales
  • Engagement

Mechanics

  • Gift With Purchase