The speed at which technology and innovation moves means that customers are frequently being told their products are out of date. Breaking through this noise and encouraging customers to update their products can therefore be a real challenge. A simple ‘Trade in, Trade up’ mechanic can be the answer to shortening the product refresh cycle. Edge can provide a tailored, end-to-end solution that covers everything from web build, validation management and providing a dedicated customer service team.
View our case study demonstrating a Trade In Trade Up promotion in market here.