Surprise & Delight

How it works

An unexpected treat is the perfect way to make someone’s day and can create some seriously strong emotional connections. As such, ‘Surprise & Delight’ can be one of the most powerful and effective mechanics for both brands and customers. Whether it’s acquisition, re-engagement, conversion or building loyalty, a well-crafted Surprise & Delight strategy will exceed expectations and deliver results.

At Edge, we encourage clients to consider an end-to-end solution that covers validation management, risk management, compliance and a dedicated customer service team to make for a successful promotion.