Mechanics

Scratch Cards

How it works

No matter your age, everyone loves the chance to ‘Scratch and Win’. Whether it’s physical or digital Scratch & Win, this exciting game-play mechanic provides an immediate reward incentive for customers and is a powerful tool in influencing purchasing behaviour.

Make your brand stand out from the crowd, incentivise repeat purchase, drive traffic online and in store or collect key information.

By collaborating with Edge, we can manage the mechanic, source the prizing, secure the compliance and apply a fixed fee-pricing model, which ensures maximum impact for the promotion, whilst minimising the financial exposure for you. 

View our case study demonstrating a scratch cards promotion in market here